The Fresh Program 2023

A CSP dissecting his keynote

Imagine that you are a leader sitting among 2000 people watching an inspiring keynote. Will it engage you? Will it inspire you? Will it touch your heart? Will it thought provoke your mind and teach you new things? Will it entertain you? In the first part of this session, Avi will deliver 45 min of his 90 minutes keynote Delivering Delight. The next 45 minutes Avi will share about how he built his keynote so you can apply the relevant methods he used in your own keynote

If you are planing on hosting an event, you’re more likely to face the big question: How am I going to fund this event? Established businesses might be able to build their events by allocating some funds from their marketing spend,  however small businesses, like you need some assistance.

Pitching your event and finding a sponsor is a good way to support your business strategy and promote your event.

Cathy Simon and Therese Tarlington will discuss the best way to pitch your event and handle the hard questions when it comes to sponsorship.

Creating Fresh business with a Fresh approach in challenging times
with Darren Pratley CSP New Zealand

Join New Zealand’s Speaker of the Year for this practical session, designed to give insights into building a fresh business in challenging times.

This practical session is designed to give our audience an insight into building fresh business in challenging times. By assessing a speakers own business structure and their key skills, they can gain insight into their real value when pitching for fresh business but also retain existing work.

Getting clarity and confidence in their offering is critical in an age of change and a real need for results accountability from the speaking professional. Ñot just talking the talk but walking the walk. By challenging the room we will give insight into business building with skill and developing key assets that should sit within their business now. Most of these items take no time to create but once built become valuable assets in your business.

1. Understand key components of their speaker value to clients and how to present it professionally
2. Insights on how to present it with relevance to the clients needs and the industry or market need
3. Practical practice examples in the room with fun and engagement
4. Written content pack to take away

Even the most experienced speakers have been there; the camera rolls.. and all your hard-earned expertise, charisma, and training – leaves the room!

Drawing on her 20+ year career as a TV & Radio presenter, and up-to-date experiences as an online business owner, join Carmen Braidwood for a modern approach to media training, so you can trade awkward moments in the digital media for the polish of a true broadcast professional.

In this rapidly changing world, every business is a media business. In this session, expect to be taken safely out of your comfort zone, to front the kind of social media content that builds personal brands and drives bookings..  all while enjoying the certainty and empowerment that comes with learning from a working TV presenter.

Leah and Chanelle from Overport Laurelle Mellet

Build a Fresh Speaker Profile on LinkedIn – Strategies to be Seen, Heard and Engaged. LinkedIn changes fast, to stay fresh and at the front of your ideal client’s mind you have to adapt and adopt the new features, whilst leveraging the established as a speaker and expert.

In this hands-on session learn what is most important, and take action to build a fresh presence on LinkedIn to be seen, heard and engaged. Gain clarity and confidence to do it yourself or get support from your assistant to step up and stand out on the virtual stage, and use the freshest features the largest professional network has to offer.

1. Review your speaker profile to stand out and attract
2. Discover how to get more recommendations
3. Take advantage of the latest features

Cameras, screens, signal distribution, data storage, presentation technology… and the on-going impacts of COVID on speakers. Technology is forever changing and evolving and if you know what you are doing, it can elevate a speaker and their presentation to an otherwise unimaginable level.

Is it necessarily expensive? Is it too complex? Where do you turn to find help? Rod’s session will equip you with the knowledge you need to ensure technology is your best ally as you move ahead in your speaking career.

1. There is so much affordable and easily accessible technology which can truly take your presentation to a whole new level.
2. You don’t need to have the greatest or most expensive gear – you just need to know how to use it, and where to find help when needed.
3. A hybrid event should be much more than just a Zoom call or Teams meeting. Think of it more as a properly produced TV show with which the audience can genuinely interact.

Freshen up your mindset and ramp up your revenue: How to turn your keynote recordings into luscious, licensed learning tools with Michelle Ray CSP, HoF (Canadian Speakers Hall Of Fame).

You’ve been hired to give a virtual or hybrid presentation, knowing that it’s only a matter of time before you client says: “we’ll keep the recording for 30 days for those who couldn’t attend your session.” As you hear yourself begrudgingly agree, you become frustrated as you give away your intellectual property for free, yet again. Instead, imagine the possibilities of repurposing your keynotes as licensed recordings, discovering a brand-new revenue stream, thanks to a pandemic that kept you locked up in your mouldy, musty office for what seemed to be an eternity.

That was my experience, until I learned to say “no” to freebie recordings and “yes” to a juicy, all-natural, fresh approach to reinvigorate my business. A “one and done” keynote is exactly that. The use-by date is the date on your contract. However, it IS possible to extend the keynote experience by learning how to position your presentations as licensed material, naturally preserved, and uploaded on your client’s LMS (learning management system) for as long as you decide.

• Extend the shelf life of your keynote presentations by creating recordings that are educational, creative “must have” resources for your clients and their teams.
• Transform your business by adding new sources of revenue from your existing material, without reinventing the wheel.
• Enhance the audience experience through compelling use of video, organically grown in your home studio.
• Apply essential negotiation skills to demonstrate the value of your licensed content and win you more business

Who are you, and what’s your passion? If you don’t have a crystal clear, compelling answer, how can you expect others to know what drives you? This engaging, inspirational session will give speakers practical tools to refresh their pitch and get more gigs.

1. How to write your personal brand statement (we can do this together in a breakout session).
2. Clarity on their passion, beliefs and what makes them truly unique.
3. A fresh dose of inspiration and encouragement – you are different, and you do make a difference.

As speakers, we can have the most relevant content, ooze charisma, have honed our craft to perfection and still come up short because we are inadvertently repelling our audiences. Speakers can substantially increase their speaking magnetism by addressing hidden biases that are sabotaging their success.

1. How to identify biases that may be repelling audiences – or portions of audiences.
2. Biases are data point for growth and change, not merely negative descriptors.
3. How to flip the script with our biases from weakness to strength.

‘The Agents Panel’ featuring agents and speaker bureaus on what’s fresh for events in 2023, facilitated by Julie Masters.

Mike Goldman, Australian actor, television and radio host and voice over artist.

Bianca Zouppas, is best known for her roles in Dead Squad Amazon Prime, Our Best Selves Josh Ochoa, Triangle Joel Fleming, The Green Room and Operatives Youtube Red

Covid 19 will hopefully be the most significant disruption of this decade, but the futurists, demographers and economists in our community will tell you it certainly won’t be the last.  Business leaders (aka our clients and audiences) are also facing accelerating technology implementation, a changing geopolitical landscape, supply chain constraints, climate change and shifting consumer demands.  And this against a backdrop of a major skills shortage and the rise of the empowered workforce.

Our clients and audiences are tired, confused and frustrated. Future of Work expert Kim Seeling Smith will use her expertise working with some of Australia’s most iconic brands and Richard Branson’s 100% Human at Work Initiative to take you into the mind of your clients and audiences. You will understand their fears, frustrations and challenges – so that you can make a bigger impact on the communities you serve AND achieve your own personal and financial goals.

1. Research, case studies and stories to help you understand the 3 disruptions that business leaders are facing in the post-pandemic world and how this informs what they want from speakers.
2. A checklist of best practices to help you prove you understand your client and audience – which will help you secure more paid engagements.
3. A list of questions that Kim uses when taking speaker briefs. These questions have not only increased her success rate in landing engagements – they consistently elicit comments from her clients like, “I wish all speakers askes such great, in depth questions.”

Ben Watts is the Head of Studio for Spotify in Australia and New Zealand

Leader in IT, Compliance, Cyber Security Controls, Security Architecture, Risk Management and business process.

Many speakers are looking for ways to sell more than a keynote presentation to a corporate client and create opportunities for more income. This session will share practical strategies that you can use to sell and position what you can do beyond a one off event. This will include understanding the common Levels of Authority that corporate clients have that determines what they can invest with you, how to understand their Levels of Need so you can tailor your proposal and Levels of Offers that you can select from to enable you to secure more business. These are techniques that Scott has used to run successful speaking and training businesses that have averaged $1million a year in turnover over the past 20 years.

1. Understanding how Corporate Clients have varying levels of authority and how this influences the amount they can invest with you.
2. Identify the common levels of need that a corporate client has and how to understand and identify these needs.
3. Expanding your level of offer to enable you to position yourself for more business opportunities with corporate clients.

Every speaker wants to get on more stages in front of their ideal Clients, so that they can share their message, have a greater impact, find an opportunity to leverage their expertise or to generate higher fees for the work they do. In this session Keith will share with you what has worked for him over a 25 year career to get on more stages, generate higher fees and leverage his expertise and IP into 6 and 7 figure programs. This is a session not to be missed if you want to take your Speaking Business to the next level!

1. The Elements You Need to Master to Get On More Stages
2. The 9 Roadblocks that Stop You
3. The 3 Specific Strategies for You to Focus On

The shift from ‘speaker’ to ‘speaker as facilitator’ is underway. Audiences want options to actively participate, contribute and share rather than only passively listen. But facilitation involves more than simply ‘asking a question’. How can we make the shift immediately, in the now, right in the middle of a keynote presentation to facilitation, versus how we can make the shift with prior planning and preparation to facilitate? Understanding key facilitation models will enable you to swing, switch and pivot out of speaker mode into facilitation mode with little to zero prior preparation.

Not going to Mars anymore? That’s OK – let’s circumnavigate planet Earth in a 70 foot yacht in the Clipper 2023-24 Round the World Yacht Race. How does the end of one extraordinary journey fuel a fresh start? And how can being a circumnavigator-in-training generate fresh business?

In this session we will explore some proven strategies to attract, wow and rethink :

– Attract and convert new customers by delivering an outstanding experience – ways you can…
– Wow those customers and give them what they need, not just what they want.

And…
We’ll show you how to…
– Rethink your business model and approach so you’re making maximum profit while your customers become fans of your brand.

In this session I will be sharing the method I support organisations across the world to implement to achieve focus, flow and fun in their lives and businesses. We will explore the key tools to maximise your attention on the key actions that will help you lead a life that works for you.

Helen has been through it all. She played the matrix at full speed for 53 years. A mother, traveling around the world, building a multi-million dollar wellness business with 20 clinics across the globe – she worked hard and was considered successful.

But she was always exhausted & striving for more.

With the help of a Shaman, ancient ceremonies and her own personal growth, Eleni experienced a profound spiritual awakening, She realised that there was nothing to prove , nowhere to go and she was already exactly where she was meant to be!

And from that day, she made a change. Reclaiming her beautiful birth name Eleni, which by no coincidence means “light” – she stepped into the light, evolving into the version that she was born to be.

In this presentation Eleni gets clear about how to identify your beliefs about who you really are and let go of tirelessly proving your worth.

Learn Eleni’s 5 Point Awakening Formula designed to embody the full expression of who you really are and why you are really here.

10 All-New Tech Tools to Super-Charge Your Speaking Business

When it comes to growing your speaking business where do you focus your efforts – on sales or marketing? Both are important but which reigns supreme? You decide!

In one corner we have sales heavyweights, Ian Stephens CSP and Catheine Palin-Brinkworth CSP and in the other corner, marketing legend, Winston (Winno) Marsh CSP and Mark Jones. Facitator and ‘Judge Judy’, Tony Eades CSP will moderate the debate with you, the audience, voting the winning side at the end.

Creating Engagement: Using Interactive Art to Connect to Concepts using art therapy techniques this session will not only be memorable, but a practical session where you will reflect on your speaking message and discover fresh perspectives to engage your audience. Through corks, pipe cleaners, pop sticks plus an array of construction materials this interactive talk will not only highlight how this hands-on approach engages audiences to your concepts but bring invaluable insight into your speaking career moving forward. This is a session with a difference. Facilitated through stories, symbolism and metaphor the room will erupt with this unique ‘artistic’ approach. This is creativity telling a story, mirroring life and engaging people in a fascinating, self-reflective way. You will be learning by doing and creating opportunities to think and act outside of the ‘normal’ way of speaking from stage.

Learn practical ways to enhance your presentations, streamline research, and engage your audience with the latest advancements in AI. Discover how to leverage the technology for a more efficient and effective speaking experience..

This interactive practical session will take a dive into real life case studies of fellow professional speakers using AI tools for themselves and their clients.

If you try to think of a job or profession or background where people HATE YOUR GUTS, and don’t want to ever see you or speak to you or do business with you, that’s the career that David Moffet chose to be his own for thirty-five years.

Nobody likes going to the dentist, and as a dentist, there’s really not much reason to have a personality or be interesting.

Really, it must wear thin hearing people tell you every day:

“Don’t take this personally, but I’d rather be anywhere else than here”

So, with that sort of background, how does a nerd like David Moffet go from being a boring suburban dentist to now owning and running a successful international “speaking business” from his kitchen table, without needing to put on a suit and jump on a plane….

In this light-hearted but DEADLY SERIOUS breakout session, retired dentist and reluctant speaker Dr. David Moffet CSP, will show you how you can build a very profitable “speaking business” without ever having to leave your front door. [Or maybe only when you really want to]

David will explain in detail the business of speaking, as well as the many SUB-BUSINESSES of speaking that a lot of would-be early day speakers never find out about, until it’s way too late.

David will also explain how he and his wife Jayne [not a dentist] each became GLOBAL AUTHORITIES by building their “speaking businesses” from home, and how you too can do the exact same thing.

And he’ll explain the advantages of how knowing all of the potential possibilities of a speaking career as early as possible in your career can help you as a “new speaker” steer your career in directions you never dreamed of.

As a speaker, with every keynote do you:

• connect, engage and inspire your audience?
• move people to action?
• wow clients and create raving fans

Guarantee these outcomes by unleashing a superpower, your X Factor. As the world’s only economist turned Bollywood-dancing business storyteller, bestselling author Yamini Naidu busts the myth that X factor is something you are born with. It’s not about winning a talent show or becoming the Beyonce of business, and it’s not the reward of a tiny, exclusive elite. Her research is conclusive. Everyone has X factor potential.

Your X factor is an expression of you, that is rich, distinctive and desirable. This session helps you unlock keynote magic with your X factor. Imagine, with every keynote you are sensational. Professional results, standing ovations, glowing recommendations and endless re-bookings at the fee you set.

Finding and unleashing your X factor will forever change how you speak, the impact you have and the shift you can create in your world.

Warning! This radical session is ONLY for speakers who want to achieve professional impact and business results. You don’t want to just speak; you want to create an audience experience. With every keynote you want to transform people, organisations and what’s possible.

Are you ready to discover your X factor, to unleash this speaking superpower and for your new future? Then this session is for you.

Back to the Future – 2023 Metaverse Edition You may have journeyed into the metaverse with Lindsey at a PSA Chapter meeting, but that was the equivalent of about 64 years ago in Technology years. Things are different… Very different. And with these rapid advancements in innovation mixed with the lingering challenges of bringing audiences together in one place, the metaverse continues to become a tool of choice for many corporations and event planners. So even if you – as a speaker – don’t choose to venture into this virtual frontier in your work life, at the very least understand what your clients are talking about when it becomes part of their everyday conversations. And who better to get your up-to-date intel from than a Millennial who’s embedded in the events industry as a Speaker, Event Planner and Bureau Consultant? So leave your DeLorean at home and join us IRL (that’s young whipper-snapper for “in real life”) to discover: What the metaverse actually is in human-speak, the different variations available to us now and how this applies to you as a speaker Practical case studies of how the events industry, corporations and bureaus are (and are not) using the metaverse in 2023 Adventure into multiple worlds to take the metaverse from a conceptual ideation into a sensory experience Promise it won’t hurt!

Stacey Ashley, CSP

🙅🌞 Don’t blame it on the sunshine… 🙅‍♂️🌝 Don’t blame it on the moonlight… 🙅‍♀️🪩 Don’t blame it on the good times 👉🤖 BLAME IT ON THE AI! The world changed on the 1st of January 2023. Forever. We crossed a precipice. We walked through a one-way door, that we can never go back through. And when you’ve just been thrown overboard, it’s not the best time to learn how to swim… And certainly not when you’re in the eye of the storm! THE ROBOTS OF THE FUTURE HAVE ARRIVED! Whilst they’re not taking your jobs just yet… they are working their artificial arses off for your competition! Hop aboard my lifeboat for 45 minutes… Whilst I give you an accelerated lesson on: How to harness the meteoric power of AI in your marketing to secure more leads, convert more opportunities, and explode your revenue goals in 2023. Hold on tight!

Troy & Zara Love are here to help us LOVE our content by transforming our approach to storytelling whether you’re speaking to an audience of one or one million

As performance-enhancing coaches, with 20,000 appearances on stage, radio and screen, to a collective audience of more than 20-million… they’ll show you how to engage any audience, every time.

In this interactive Masterclass, the dynamic duo will help you to breathe new life into your existing stories AND they’ll show us how to uncover new captivating content that inspires your audience to take positive action in their work and life.

As performance coaches, Zara & Troy have worked with more than 1,000 speakers to help them shape, share and deliver compelling content that positively changes lives.

Whether you want to create FRESH material or are looking for a fresh angle on some of your absolute “old gold” (and we don’t mean the chocolate!)… then come and join the party. You’ll walk away with some shiny new content and enjoy a life-enhancing experience #truestory #lovestorytelling

YOUR PRESENTATION IS COMPLETE – WHAT IS NEXT?   STRATEGIES FOR A WINNING NEGOTIATION Many veteran or novice speakers alike, experience discomfort, fear, anxiety and self-doubt when confronted by the negotiation process for their services. With the right tools you will experience client objections as an opportunity, not an obstacle.  With a new confidence, greater optimism and a POWER vocabulary, your closing outcomes will be enhanced. David’s session will be highly interactive, with time devoted to putting the new skills into practice. Experience for yourself just how easy the negotiation process can be. Key takeaways include: 1. More confidence when negotiating 2. A refreshed positive mindset 3. Many tried, tested and proven scripts and power phrases to use to win more business more easily

In this session you will learn how to upgrade, upskill, and uplift:

• Upgrade your speaking, through a framework of ‘a fresh focus’ on growth, contribution, and thinking differently, to show up differently
• Upskilling your speaking, through the lens of try, tweek, and try again, to ‘turn up your talking’
• Uplifting your audiences, through the process of delivering energy, engagement and enterprise thinking

We’ll show you how to…

• Be the speaker that is not only personally upgraded, but who upgrades their audiences with memorable messaging

Mark Jones