Founder of SynergyX – Amplifying Partnerships, a consultancy business that identifies and creates strategic partnerships, building brands & growing business by aligning brand DNA. Creating premium strategies & extraordinary partnerships to drive outstanding commercial outcomes. I have extensive experience in the media industry, including production, sales, integration, strategy, marketing, communications, digital, and commercial partnerships (live events, podcasts, reality, travel, food, drama and big event television formats). The breadth and depth of my knowledge, skills & experience provide me with a platform that enables me to work across all facets of business & media. A rich history of innovation & commercial partnerships in the media industry has given me great insights & a wealth of learning on which to draw in looking forward & strategically planning for new projects & commercial opportunities.